Insights
Field notes on better systems.
Practical, specific writing on business systems, applied AI, digital products and websites — for people who'd rather read something useful than something optimised for search.
A workflow diagram showing manual steps being routed into an automated path
Applied AI
What to automate first, and what should still involve a person
Before you talk about AI, there is usually a simpler job to do first — removing the repetitive steps that shouldn't need a person at all. Here's how to sequence that work sensibly.
Website enquiry form feeding into a shared job board
Websites
Why a business website should connect to the rest of the operation
A website that only broadcasts information is doing half a job. The other half is passing real enquiries, bookings and quotes straight into the systems your team already works from.
Overlapping spreadsheet tabs and colour-coded rows on a laptop screen
Systems
Signs your business has outgrown its spreadsheets
Spreadsheets rarely fail loudly — they just quietly stop being enough, and most businesses don't notice until the cracks start costing them customers.