Insights
Field notes on better systems.
Practical, specific writing on business systems, applied AI, digital products and websites, for people who'd rather read something useful than something optimised for search.
Applied AI
What to automate first, and what should still involve a person
Before you talk about AI, there is usually a simpler job to do first, removing the repetitive steps that shouldn't need a person at all. Here's how to sequence that work sensibly.
Websites
Why a business website should connect to the rest of the operation
A website that only broadcasts information is doing half a job. The other half is passing real enquiries, bookings and quotes straight into the systems your team already works from.
Systems
Signs your business has outgrown its spreadsheets
Spreadsheets rarely fail loudly, they just quietly stop being enough, and most businesses don't notice until the cracks start costing them customers.