Software built around the way your business actually works.
State Zero designs websites, business systems, automation and AI-enabled tools for organisations ready to move beyond disconnected software and manual workarounds.
Your business has evolved. Its systems may not have.
Customer data in one platform. Jobs in another. Pricing in a spreadsheet that only one person understands. Approvals happening in email. Reporting assembled by hand at the end of the month. It works — until the business outgrows it, and by then the workarounds are load-bearing.
Four ways we build better systems
Websites
High-performance business websites that load fast, read clearly, and are built to be maintained.
Business systems
Custom applications, CRMs, quoting tools and portals shaped around how your team actually works.
Automation & AI
Controlled automation, grounded knowledge assistants and agentic workflows — with human approval.
Digital products
SaaS platforms and vertical software, from proof of concept to production and iteration.
A sense of the kind of problems we take on
Representative examples of the kind of systems we build — not a list of past projects.
Café ordering, connected to stock
An ordering PWA connected to production, loyalty and stock levels — not a third-party app taking a cut.
Quote to job, one flow
A field-service team quotes, schedules and invoices from a single connected record.
A customer portal
Orders, documents and support in one place, instead of a trail of email threads.
A staff knowledge assistant
Grounded answers from your own procedures, not a generic chatbot guessing.
A CRM shaped to your sales process
Built around how your team actually sells, not a generic pipeline template.
Rostering and compliance
Shifts, qualifications and compliance tracked together, not three separate spreadsheets.
Supplier ordering and stock
A shared view of availability, instead of guessing what is in the warehouse.
One operational dashboard
Built from the data you already have across several existing systems.
AI is a capability. Not the product.
We use AI where it earns its place — drafting a quote, summarising a thread, surfacing the right knowledge from your own documents. It's always grounded, permissioned, and reviewed by a person before it acts.
We do not use AI to replace the people who make your business valuable. We use it to reduce the work they should not have been doing manually in the first place.
Live in production
A site built for people who know what's inside the case
A Brisbane custom gaming PC retailer needed a site that reflected the quality of their builds to a technically literate audience.
A site that had to earn trust in a difficult moment
A trauma-informed mental health practice supporting veterans, first responders and the wider community needed a site that communicated trust and accessibility.
Positioning a guide, not a salesperson
An independent Thermomix consultant needed a site that educated visitors and made booking a free demonstration feel low-pressure.
Understand first. Build in increments.
Not a rigid waterfall — a loop of understanding, shaping and shipping working increments.
Understand the business
Find the highest-value intervention
Shape, build and improve
We work directly with the people who use what we build — from the first conversation to what runs in production.
A business systems and go-to-market background, working across enterprise platforms and operational processes before founding State Zero — combined with modern, AI-assisted delivery.
Field notes
Prototype, MVP or production build?
The three terms get used interchangeably, but they answer different questions and cost different amounts. Here's how to work out which one you actually need next.
What to automate first, and what should still involve a person
Before you talk about AI, there is usually a simpler job to do first — removing the repetitive steps that shouldn't need a person at all. Here's how to sequence that work sensibly.
Why a business website should connect to the rest of the operation
A website that only broadcasts information is doing half a job. The other half is passing real enquiries, bookings and quotes straight into the systems your team already works from.
What is your business still doing the hard way?
Tell us about the spreadsheet, the workaround, the disconnected process or the product idea. We'll help work out whether there's a sensible way to improve it.