High-performing websites for founder-led businesses.
State Zero brings twelve years of enterprise systems work to founder-operators and small businesses: service, retail, allied health and more. We start with a site that loads fast and converts. We build the systems behind it when a page is not enough.
Your business has evolved. Its systems may not have.
A slow template site. Enquiries sitting in an inbox. Quotes rebuilt by hand. Customer data in one platform, jobs in another, pricing in a spreadsheet only one person understands. It works until the business outgrows it, and by then the workarounds are load-bearing.
Live, and doing the job
A storefront, a spec builder, and the systems behind the sale
A Brisbane custom PC retailer needed more than a brochure. The site, the pricing, the layby book and the CRM had to run as one operation.
A relaunch that started producing enquiries, with quoting behind it
A Brisbane musician needed to replace a GoDaddy site that was not winning work, and a way to turn an enquiry into a quote and a deposit without email tennis.
A specialist broker site, with a briefing room he can keep writing
A Queensland aviation finance broker needed a site that spoke to pilots in their own language, and a place to publish market notes without calling a developer.
Websites first. Systems when they earn their place.
High-quality websites are the work we have the most capacity for right now, and the work we most want more of. The systems and products below are real, already running behind those sites or in beta with operators.
Websites
Fast, clear business websites that convert, including compliance-led practice sites and sites wired into quoting and payments.
Business systems
CRMs, spec builders, layby, quoting and Stripe-connected checkout, built behind the storefront when a page is not enough.
Automation & AI
Pricing jobs, search recommendations and agentic updates, with a person approving anything that ships.
Digital products
Vertical software such as Kihon, in beta with real dojos. Larger, high-risk builds go to our Adaptation.ai partnership.
AI drafts. A person still approves.
We use AI where it earns its place: a first-draft quote, a search recommendation, a site update waiting for a yes. Zero Analytics, our own platform, reads GA4, Tag Manager and Search Console, then drafts SEO and answer-engine work for approval.
For APRA-regulated or high-risk enterprise systems, we introduce Adaptation.ai. State Zero is the relationship. Adaptation delivers that class of work.
Understand first. Then look after it.
A focused website can often launch in weeks, once the content and scope are clear. After launch, Eagle Care covers hosting, reasonable updates and SEO work.
Understand the business
Build the highest-value thing first
Launch, then Eagle Care
We work directly with the people who use what we build, from the first conversation to what runs in production.
Twelve years in enterprise SaaS sales, ERP and systems design, with partners including Oracle, Shopify, Microsoft and Google. Nine years owning and operating retail stores. Still designs systems for enterprise organisations. State Zero exists to bring that standard to founder-operators, at a budget they can actually pay.
Field notes
Prototype, MVP or production build?
The three terms get used interchangeably, but they answer different questions and cost different amounts. Here's how to work out which one you actually need next.
What to automate first, and what should still involve a person
Before you talk about AI, there is usually a simpler job to do first, removing the repetitive steps that shouldn't need a person at all. Here's how to sequence that work sensibly.
Why a business website should connect to the rest of the operation
A website that only broadcasts information is doing half a job. The other half is passing real enquiries, bookings and quotes straight into the systems your team already works from.
Need a site that actually produces work?
Tell us about the site, the workaround, or the process sitting behind an enquiry. We will say whether a focused website, a connected system, or a conversation with Adaptation is the right next step.