Work

Sites, systems and products we can actually show.

Live client websites, the CRMs and checkout flows behind some of them, practice sites still in flight, and products in beta including Kihon and VIRB. Each card is marked live, in development, or internal. We do not dress a concept up as a delivered project.

Live
Business system

A storefront, a spec builder, and the systems behind the sale

A Brisbane custom PC retailer needed more than a brochure. The site, the pricing, the layby book and the CRM had to run as one operation.

Website Spec builder CRM E-commerce Automation
Live
Website

A relaunch that started producing enquiries, with quoting behind it

A Brisbane musician needed to replace a GoDaddy site that was not winning work, and a way to turn an enquiry into a quote and a deposit without email tennis.

Website CRM Quoting Payments
Live
Website

A specialist broker site, with a briefing room he can keep writing

A Queensland aviation finance broker needed a site that spoke to pilots in their own language, and a place to publish market notes without calling a developer.

Website CMS Content
Live
Website

A specialist site that had to productise a go-to-market practice

An ANZ go-to-market advisor needed a site that explained the work in a few seconds, productised the engagements, and gave a founder or CRO a clear path to a conversation.

Website Insights Lead generation
Live
Website

A site that had to earn trust in a difficult moment

A trauma-informed mental health practice supporting veterans, first responders and the wider community needed a site that communicated trust and accessibility.

Website Accessibility Content structure
Live
Website

Positioning a guide, not a salesperson

An independent Thermomix consultant needed a site that educated visitors and made booking a free demonstration feel low-pressure.

Website Content strategy Conversion design
In development
Website

A practice site that had to be accurate before it could be pretty

A Brisbane mobile occupational therapist needed a small site that families and referrers could trust, with NDIS, Medicare and AHPRA constraints treated as design rules, not footnotes.

Website Compliance Content structure
In development
Website

Three sister sites, one practice, still on the canvas

An accredited mental health social worker needed three public doors that do not blur into each other: a credibility hub, a workplace front door, and a training storefront. The builds exist so the direction can be judged. They are not launched.

Website Content structure Compliance
In development
Digital product

An operating system for martial arts academies, in beta with real dojos

Kihon is State Zero's own product for academy operations. The application is production-ready on AWS and in beta with a small number of dojos.

SaaS Memberships Operations
In development
Digital product

A school portal, a staff intranet, and the tools behind the roster

VIRB needed a school-facing portal, a staff intranet, a knowledge bot grounded in their own facilitation material, and a compliance command centre that shows what is not done before someone starts a shift. The public-facing pieces are in preview. The operational tools are in beta.

Portal Intranet Knowledge assistant Compliance
Internal system
Automation & AI

One place to read search, then act on what is approved

Zero Analytics is State Zero's own platform. It pulls GA4, Tag Manager and Search Console into one store, reads the signals, and drafts SEO and AEO work for a person to approve.

SEO AEO Analytics Agents

Need a site in this shape, or the system behind one?

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