One place to read search, then act on what is approved
Zero Analytics is State Zero's own platform. It pulls GA4, Tag Manager and Search Console into one store, reads the signals, and drafts SEO and AEO work for a person to approve.
The problem
Search performance for a small site usually lives in three Google products and a spreadsheet of “we should do this sometime.” Nothing drafts the next change. Nothing records what was approved.
The approach
Zero Analytics is State Zero’s own platform, used on the sites we look after. It consolidates GA4, Google Tag Manager and Search Console into a single store, reads the signals, and produces SEO and answer-engine recommendations. Implementation of an approved change can be handed to an agent. Nothing ships without that approval.
What we built
- A consolidated view of analytics, tags and Search Console for a property
- Automated SEO and AEO recommendations from those signals
- Agentic implementation only after a person has approved the work
Outcome
This is an internal product, used in delivery and in Eagle Care. It is listed so the “we use AI on your site” sentence has a specific meaning.
A specialist broker site, with a briefing room he can keep writing
A Queensland aviation finance broker needed a site that spoke to pilots in their own language, and a place to publish market notes without calling a developer.
A relaunch that started producing enquiries, with quoting behind it
A Brisbane musician needed to replace a GoDaddy site that was not winning work, and a way to turn an enquiry into a quote and a deposit without email tennis.